CBS Clips on YouTube Get Nearly 1m Views a Day

YouTube put out a press release on Tuesday waxing postive about the success of the CBS branded channel on the site.

CBS has uploaded more than 300 clips that have a total of 29.2 million views on YouTube, averaging 857,000 views per day, since the service launched on October 18.

Interestingly, they also attribute rises in TV viewing figures for some of the promoted shows to the success of the YouTube channel.

Ratings for the network’s late night programs, in particular, have shown notable increases. CBS’s “Late Show with David Letterman” has added 200,000 (+5%) new viewers while “The Late Late Show with Craig Ferguson” is up 100,000 viewers (+7%) since the YouTube postings started.

Now this may be wishful thinking, and they don't claim that YouTube is solely responsible for thes rises, but it's an interesting claim nonetheless in the ongoing power struggle between the content owners and the video sharing sites.