EepyBird: Diet Coke & Mentos II, The Domino Effect

EepyBird famously made $35,000 by taking 200 litres of Diet Coke, 500 Mentos and videoing the results. A strong idea, post-roll ads from Revver, and millions of people forwarding the clip took care of the rest.

EepyBird certainly didn't discover that Mentos + Diet Coke = A Big Geyser. According to Wikipedia, Lee Marek developed the Mentos eruption as a demo for the Late Show with David Letterman in 1999, and viral videos of people reproducing the effect have been doing the rounds since at least February 2006. But the Bellagio's Fountain produced by EepyBird pushed the idea to its limit and caused the meme to cross over to a bigger, more mainstream audience.

EepyBird have now released a follow-up video, The Domino Effect (embedded at the bottom of the post), harnessing the power of the Mentos geyser to create a Coke bottle domino effect. Already number 2 in today's Viral Video Chart, and looking like it will make our first weekly Top 20, it seems certain to earn them a pretty penny.

Interestingly, EepyBird have ditched Revver in favour of Google. News of the ad revenue sharing deal with Google was announced in Google's Official Blog and covered snarkily by Techcrunch. This appears to be the first time that Google has brokered such a deal and looks likely to herald a big change to Google Video. Here's hoping that small video producers will eventually be able to share in the advertising revenue generated off the backs of their content - currently the programme is restricted to professional videographers with over 1000 hours of footage.