Videomeme

PS3 Song - How to Kill a Brand

This anti-PS3 video is very good. Slick, malicious, funny and enough truth to wound. We picked it up in our top 20 global videos on Sunday, just 4 days after it was uploaded to YouTube.   A few days later, it's been all over the blogosphere (Note to Sony: have you any idea just how influential some of those blogs are?), it's clocked up 300,000 views and nearly two thousand edgy comments, and it's apparently been making some waves down at Sony's HQ this afternoon.

If I were Sony, I'd hire a talented comic singer-song writer and a good videographer to come up with a response. And fast. I mean, the target's Microsoft, for pete's sake, how hard can it be? Make a spoof advert for their new combined gaming-console-cum-cell-phone.  Or something.

Oh, and I'd also buy the keyword "PS3 Song" on AdWords and do something smart with it. These surely aren't the search results Sony wants us to see. Tell me how great you are. Laugh about the clip. Offer me a discount if I do something. But for god's sake, don't sit their paralysed, giving me radio silence and pretend like it's not happening.

Hey, you know what. Screw making a response piece. Just post and promote this video of Steve Ballmer screaming and dancing like a monkey everywhere. Once the sweaty balding mania has got inside your head, it's very hard to dislodge, and very hard to buy Microsoft again.  That would take seconds to execute and cost no more than a few hundred dollars.

Press Coverage for our Chart of Drunkards

The BBC covered our chart of wanton inebriation here and the Guardian posted it as their weekly chart, too. There's a few clippings below, from the Star (a UK tabloid with a circulation of 0.8m),  Metro (a free London paper with a circulation of just over 0.8m) and the Telegraph (a UK broadsheet with a circulation of 0.9m).

MediaGuardian Partners with Viral Video Chart

The MediaGuardian is syndicating our weekly video chart and today they launched their own version of the chart on the Organ Grinder blog. There's a short news piece online about the launch of the chart and a little advert in the print paper today, which I'll scan in when I get chance.

There was also a story in today's Guardian about Michael Richards hiring a PR agent to try to save his career in the aftermath of his awful racist rant at an LA comedy club. It mentions that the amateur video footage first appeared on TMZ, but it'd be nice to see  a nod to YouTube's role in the dissemination, where versions of the video have been watched over a million times. We've detected 243 bloggers linking to the two most popular versions of this video on YouTube - the biggest of which reached number 1 in Wednesday's Viral Video Chart.

10,000 users in 104 countries in 3 days. Cost? $300

OK, sure, I guess every site has users all over the place. It's the internets, goddammit. Still, our country breakdown gives me a strange feeling: I'm not sure whether I find the fact that the UK is just one local, domestic market amongst so many others troublesome, vertiginous or just plain exhilarating.

Alright, alright, we did spend more than $300. $356.26 to be precise. Here's the breakdown of our marketing expenditure last week.

• Electronic newswire service: $129.00
• Online advert on Kontraband: $100.00
• Online advert on Google: $87.26
• Online advert on Fark: $40.00
• Total: $356.26

And you know what, we spent way too much. If we did this again, we'd probably ditch the advertising.

5 reasons to advertise on our site

#1. We have a fanatically loyal audience of video junkies, creatives, bloggers, marketeers, agency wonks, PR professionals and ad execs who say lovely things about us. Subscribers to our daily and weekly emails include people working at Edelman, Sony BMG, LA Times, Ogilvy, Revver, Diffiniti, MTV, Nokia, i-level, DDB, Unilever, The Telegraph, Mindshare, vMix, BBDO, BSkyB, Mediacom, Fairfax Digital,  Ellen TV, Warner Bros, TV Guide, BBC, Al Jazeera...these are smart, high-income, influential folks.

#2. We can get your campaign in front of 250,000 such unique users. (We serve 1 million impressions to 0.25m uniques a month).

#3. We syndicate our charts to several prominent mainstream media outlets, including TVGuide, The Guardian and thelondonpaper.

#4. We get a disproportionate amount of press and blog coverage. See our Buzz / Press section for links and quotes. This doesn't mean that your campaign will get covered, too, but it does increase the likelihood.

#5.  We can develop innovative and bespoke advertising units for you. We're seasoned ad industry people with a high grade development team behind us.

OK. If you're sold, call Scott on +44 (0)7974 328052 or email scott@unrulymedia.com.  If you're  not,  take a deep  breath and start at #1 again. Repeat until convinced.

Advertising Rate Card for Viral Seeding and Sponsored Content

Above-the-fold custom content unit on the right hand site of all chart pages (100 x 75 image and around 30 words or so of copy):

• 2 weeks: $2,000.00
• 4 weeks: $3,500.00

IAB standard ad units:

• 728x90 IMU @ $15.00 CPM
• 300x250 IMU @ $20.00 CPM

All these prices are gross and we offer a 25% discount on rebookings.

We're happy to discuss more tailored solutions as well.  Like what? You might want to plaster the site with branded wallpaper for a day. Or create a custom top 10, either using your own content, or using us to find you relevant videos that will create a buzz among bloggers and journalists. 

Phone Scott on +44 (0)7974 328 052 or email scott@unrulymedia.com to talk about setting up a campaign.