Pepsi Teaser

I'm in two minds about this one. The underlying campaign is strong. There's a personalizable video at the Pepsi site that works surprisingly well. Getting your mate's photo to appear on this girl's iPhone (and their name tattooed on her flesh) is a neat trick and actually pretty disconcerting. Worth the effort and genuinely viral as there's only any value in doing it if you send it to someone.

Unfortunately, this teaser doesn't hint at the underlying campaign, instead falling back on the false promise of more flesh to get you to the Pepsi site.