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Run, Fatboy, Run Trailer

Superbad Widget

Star Trek V Star Wars

We like. This is a very nice stop motion clip, using long camera exposures to create groovy light effects, including some excellent light sabre action. It was created by Lichtfaktor for Sky Movies, who are using it to promote the Star Trek V Star Wars season on Sky Movies.  (They're running the entire 6 Star Wars films back to back in release order. Almost makes me want to abandon my Humax Freeview). Music's by The Green Man / Basswerkto.

Must do a stop motion round up some time. This is my all time favourite.

Pepsi Teaser

I'm in two minds about this one. The underlying campaign is strong. There's a personalizable video at the Pepsi site that works surprisingly well. Getting your mate's photo to appear on this girl's iPhone (and their name tattooed on her flesh) is a neat trick and actually pretty disconcerting. Worth the effort and genuinely viral as there's only any value in doing it if you send it to someone.

Unfortunately, this teaser doesn't hint at the underlying campaign, instead falling back on the false promise of more flesh to get you to the Pepsi site.