PS3 Song - How to Kill a Brand

This anti-PS3 video is very good. Slick, malicious, funny and enough truth to wound. We picked it up in our top 20 global videos on Sunday, just 4 days after it was uploaded to YouTube.   A few days later, it's been all over the blogosphere (Note to Sony: have you any idea just how influential some of those blogs are?), it's clocked up 300,000 views and nearly two thousand edgy comments, and it's apparently been making some waves down at Sony's HQ this afternoon.

If I were Sony, I'd hire a talented comic singer-song writer and a good videographer to come up with a response. And fast. I mean, the target's Microsoft, for pete's sake, how hard can it be? Make a spoof advert for their new combined gaming-console-cum-cell-phone.  Or something.

Oh, and I'd also buy the keyword "PS3 Song" on AdWords and do something smart with it. These surely aren't the search results Sony wants us to see. Tell me how great you are. Laugh about the clip. Offer me a discount if I do something. But for god's sake, don't sit their paralysed, giving me radio silence and pretend like it's not happening.

Hey, you know what. Screw making a response piece. Just post and promote this video of Steve Ballmer screaming and dancing like a monkey everywhere. Once the sweaty balding mania has got inside your head, it's very hard to dislodge, and very hard to buy Microsoft again.  That would take seconds to execute and cost no more than a few hundred dollars.

Comments

[InkIsIt]

The Wii just has a funner name. Say it with us Wiiiiiiii!!!!!!!!!!!!!!!!!

[KiKi]

I looove this song "sony you went wrong with the PS3 I just keep playing my 360..." The Wii Song sucks.

[undercover claw]

this song rocks and all, but i cant find a website to download it off of!!!!!!

[Fronz]

Damn, I decided to see how many views this video has gotten over the past few months and it's already surpassed 2.5 million views on YouTube alone. Craziness.

I'm the guy who found it on YouTube after it had been out for a few days and unnoticed, then I put it up on my site and had my boss put it on his, and then it started spreading like crazy. It's awesome seeing the Internet light on fire.