Dove's 'Evolution' Viral Ad is Bigger than the Superbowl

There's a great article in Ad Age claiming that Dove's fantastic stop-motion animation, depicting the warped beautification process by which a model is transmuted from flesh to pinup, has driven more traffic to their CampaignForRealBeauty site than the very successful Superbowl ad they aired in February this year.

The viral ad, titled 'Evolution', was number 7 in this week's Viral Video Chart. Now we don't publish a chart of viral adverts, but we have the data, and it would look like this. That's right. There are no less than six different versions of the Evolution viral in this week's commercial top 10.

Alexa's data, for what it's worth, backs up the Ad Age story nicely.