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September 16, 2006

10,000 users in 104 countries in 3 days. Cost? $300

Countrybreakdown_2

OK, sure, I guess every site has users all over the place. It's the internets, goddammit. Still, our country breakdown gives me a strange feeling: I'm not sure whether I find the fact that the UK is just one local, domestic market amongst so many others troublesome, vertiginous or just plain exhilarating.

Alright, alright, we did spend more than $300. $356.26 to be precise. Here's the breakdown of our marketing expenditure last week.

  • Electronic newswire service: $129.00
  • Online advert on Kontraband: $100.00
  • Online advert on Google: $87.26
  • Online advert on Fark: $40.00
  • Total: $356.26

And you know what, we spent way too much. If we did this again, we'd probably ditch the advertising.

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